May2

Packaging tricks to create the WOW effect - a good practice example

Here is an example: premium packaging for the amazing and multiple times award-winning Monterosso Grand Selection extra virgin olive oil.

Want to know how we did it?

We made this packaging by playing with different combinations of graphic and print effects.

 Image #0

1. Silver foil lamination

The solid cardboard was laminated with silver foil before printing. The lamination gives the packaging a higher bearing capacity and mechanical resistance. The silver background gives a metallic look to the colours printed on it. 

2. UV printing

Normal inks would smear on the foil. That's why we use durable UV inks that seal onto the foil creating a metallic effect.

The metallic appearance of the packaging can be removed in some places for additional visual variety. This is achieved by applying 100% white ink to selected parts of the packaging. This white ink is then overprinted with a coloured graphic that looks as if it had been printed on a plain white substrate.

3. Lamination on corrugated board

As the olive oil bottle is quite heavy, we increased the bearing capacity of the packaging with lamination.

 

Well, now you know our little secret about this wonderful premium packaging. At Jamnik d.o.o., we work closely with our customers to find the solution that best suits the product.

We will be happy to answer any further questions you may have. You are also welcome to submit your enquiry via the online form as soon as possible.

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